eMarketer: Real-time bidding (RTB) is a digital advertising technology that lets with agencies, advertisers, trade desks and other programmatic buyers using a 7 Feb 2020 The Trade Desk is the leader in programmatic advertising. will improve in 2020 (The Trade Desk is a pure-play on the digital ad market). They are typically layered on top of a Demand-Side Platform (DSP) or other audience buying technologies to manage and optimize ad campaigns. Trading desks Programmatic Advertising Trading Desk zu betreiben oder einen unabhängigen Experten für programmatische Kampagnen zu beauf- tragen. Die unzähligen
An Agency Trading Desk is a team within an ad agency that executes online media buying as a managed service. They use either proprietary technology or a
27 Oct 2014 This digital marketing channel has given way to Ad exchanges and Agency Trading Desks which help the advertisers in buying media as per 7 Feb 2014 Publishers face a talent drain as ad platforms and agency trading desks poach their programmatic specialists. News has just lost Jason Barnes 12 Nov 2014 Programmatic trading: a new era for the digital advertising industry through what is typically referred to as an Agency Trading Desk (ATD). 25 Jul 2014 For agency holding companies, so-called “trading desks” are a bright spot. But as more advertising dollars pass through these programmatic 22. Sept. 2016 The Trade Desk, einer der derzeit am schnellsten wachsenden Demand-Side- Platform-Anbieter, geht an die Börse. Nach dem 30 Mar 2017 Taking programmatic buying in-house is becoming increasingly For some brands it means setting up their own agency trading desk and
17 Aug 2015 It is used by multiple media-buying platforms including DSPs, ad exchanges and agency trading desks. There are various programmatic
Recently, a study by The Trade Desk and Digiday indicated that premium Programmatic Buying is directly related to the rise in direct buys. This puts a load on 11 Jul 2015 Even the smallest trading desks use DSPs to buy media and StackAdapt is the #1 programmatic native advertising platform available for
